and domestic terminals in 2011, but has now secured further long term contracts 30 shopping centres in the country.

An Australian listed company that lost the right to manage advertising at Auckland Airport has come back fighting.

oOh!media has announced it has secured further long term contracts with shopping centre owners in retail locations throughout New Zealand.

The contracts include new agreements with Tinline Property Group and Talavera Property Group, as well as an extension of existing agreements with AMP Capital.

This boosts the company's offering to a total of 30 shopping centres in the country.

READ MORE: APN Outdoor gets airport contract

The contracts include advertising at Botany Town Centre and Hunters Plaza in Auckland, The Palms and Barrington in Christchurch, Bayfair in Tauranga and Richmond Mall in Nelson.

In 2014, Auckland Airport selected APN Outdoor to manage advertising in both the international and domestic terminals, as well as surrounding roadside sites.

oOh!media won the airport media licence in 2004, but was eventually replaced by APN Outdoor in November 2014.

oOh!media New Zealand general manager Adam McGregor said the new and extended contract wins would increase the quality and reach of the market-leading retail media solutions available throughout the country.

"As part of the agreements, we will be installing a mix of static and our state-of-art digital panels including large format EVOKE digital screens in three centres.

"These latest agreements are a fantastic addition to our world class retail media solution, allowing us to engage with even larger audiences in high-dwell time environments where they are in a receptive, purchase-ready mindset."

The agreements would not only strengthen their reach in Auckland and Christchurch, but also extend our reach into the Nelson area, McGregor said.

"oOh! clearly delivers the most extensive high quality retail advertising solution in market with unmatched high definition full-motion video capability and interactivity.

"Our growing network covers the largest retail centres in the country and there's more to come."

- Stuff

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